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British CX software startup Serve First secures €5.7 million for growth and product development
EUROPE
🌐 European UnionApril 9, 2026

British CX software startup Serve First secures €5.7 million for growth and product development

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Originally published byEU-Startups

Serve First, a British AI-driven customer experience and performance management platform, has secured €5.7 million (£5 million) in new funding to strengthen sales and marketing function, including the appointment of a Chief Revenue Officer, and will also support continued product development, including further investment in AI capabilities. The funding was sourced from Pembroke VCT and […]

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