Disney Creates Its Own IMAX for 'Avengers: Doomsday' After Losing Screens to 'Dune: Part 3'

Ahead of December's release of Avengers: Doomsday, Disney has unveiled "Infinity Vision," reports Kotaku, which they describe as "a new theater-going experience that will be certain to transform your pedestrian $15 night out into an exotic $43 one." (Though those prices appear to be estimates...) Disney's announcement calls it "a new certification for premium large format (PLF) theaters," helping ticket-buyers find "a huge screen with the sharpest, clearest color and sound," including laser projection "for superior brightness and clarity ") and "premium audio formats for fully immersive sound". Light on specifics, Disney says they will be certifying premium large format theaters for the Infinity Vision experience, highlighting laser projection and immersive audio quality. The new program will begin in the summer for a theater run of 2019's Avengers: Endgame ahead of Doomsday's holiday release. Now you might be thinking: Giant screen? Booming audio? That sounds an awful lot like IMAX. The most consumer-recognized premium movie-going screen is the coveted throne for big blockbuster events, from Avatar to One Battle After Another. Unfortunately for Doomsday, IMAX screens are already booked for the holiday season by Dune: Part Three, the anticipated return to Arrakis, where Timothée Chalamet's Muad'Dib will begin to go worm-mode. Locked out of the popular choice for doubling your ticket price, Disney appears to have made up a new one... Disney says they aim to certify 75 theaters in the United States and 300 internationally for the Infinity Vision program.

Read more of this story at Slashdot.