Peloton, stay in your lane

This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they're going to change your life. Opt in for Optimizer here.

The camera zooms in on two well-formed cheeks clad in white shorts. These buns of steel belong to one Hudson Williams, star of the steamy hockey romance Heated Rivalry. As the camera pans up, a bead of sweat drips down his chin toward his clavicle. Sweaty abs are shown. The music swells. Hollywood's mega-hunk of the moment is swaying his chiseled visage back and forth, semi-gyrating on… a Peloton treadmill. A $6,695 …

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